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CEO and Head Coach

Karen Ferguson, the driving force behind She's Confident Coaching, is a seasoned professional with over 23 years of experience as a therapist, counsellor, hypnotherapist, trainer, and coach. She created She's Confident Coaching with the purpose of empowering women to embrace their true selves with boldness and beauty. Her own journey and belief in authenticity inspired this venture.
She aims to help women break free from societal expectations and live confidently and fulfilled lives. As the owner and Editor of Life Magazine for Women, Karen extends her mission by providing a vibrant community for inspiration and support. Her dedication and passion have earned her recognition and awards in the industry, including the Mo2vate Magazine Inspirational Woman Award and a Fellowship of the ACCPH. She's Confident Coaching is not just a business but a heartfelt mission to empower women to live authentically and shine brightly in all aspects of life.

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Business Development Director

Leah is a seasoned professional with a deep passion for business, evolving industries, sustainability, and giving back. Her creative approach to complex challenges is matched by her self-motivation and commitment. With extensive expertise in business development and partnership management, she has worked in diverse global markets. Her background includes video game publishing and media entertainment, and she later transitioned into consulting, supporting start-ups in various industries.
In early 2022, Leah became the MD of a ground transport company, allowing her to combine her passions for change, challenge, and sustainability. Joining She's Confident Coaching as a Business Development Director offered her the chance to merge her professional interests with the joy of giving back. Leah is a strong advocate for supporting women and believes in creating a level playing field where everyone can thrive.
As an eternal optimist and empath, Leah values understanding, compassion, and authentic connections. She embraces change as an opportunity to make a positive impact and encourages others to do the same. Additionally, Leah enjoys writing and hopes to uplift and inspire others through her stories.
"Embrace change and make a difference, no matter how small." - Leah

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Marketing Director

As a personal performance and business mentor, I've guided thousands of coaches, liberating them from undercharging and undervaluing their services. My mission is to empower them to recognise their worth, demand higher fees, and achieve financial freedom.

Driven by a desire to create positive change, I raise awareness about trauma's effects through my Amazon bestseller and co-authored books. My online conference, "Take a Stand Against Abuses," rallies action against injustices.

Collaborating with coaches who share my passion, I break the cycle of overworking and undercharging, guiding them to financial independence and work-life balance. Witnessing their success stories fulfills me.

As founder of AI Marketing Mastery Coaches Hub, I provide cutting-edge marketing strategies, leveraging AI to grow coaches' businesses.

My ultimate aspiration is to inspire others, elevating expectations for lasting global change and a better world for all.

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Our Management Team: The Team
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